For me, clean luxury means sparing no expense to ensure ultimate performance with the best ingredients. As you can imagine, 25 years ago it wasn't so easy, and it wasn't so trendy. While “clean” is becoming more mainstream, we’re committed to our own strict definition of what clean means to us. We create products full of skin-loving ingredients that not only look good, but feel good.

I personally review every formula and work alongside the best chemists in the world to make sure we deliver healthy, natural, and superior products that help every woman be her best self. As a former medical aesthetician, I'm obsessed with the entire experience- from the texture and smell to the way it feels on the skin. It was difficult to find products with healthy ingredients that didn’t sacrifice performance, so I sought out to create a line that was suitable for people with even the most sensitive skin, while targeting pigmentation, wearability, versatility, and high-quality formulation.

During my time as CEO, I have had some challenges both professionally and personally, but the biggest driver for me has been testimonials of women from all walks of life sharing their stories on how my brand has changed their life! Even after divorce, fighting breast cancer, and raising 3 daughters on my own for some years, I never once questioned the power of positivity and empowering women. Life is an unpredictable journey we should all enjoy. Youngblood is not just a beauty brand, it represents the power of women standing up and persevering and the legacy I want to leave to inspire my daughters, my team, and all women around the world.

As you take the time to dive into our award-winning collection and learn our story, I encourage you to reach out to anyone on our team and join our community of individuals that share a passion for beauty and cosmetics. Education is at the forefront of what we do and what drives us to impact the lives of others. We each have our journeys that make up our story in life- all powerful, all unique! We must look inside ourselves and realize that makeup is not only skin deep but a life changing product that will remain at the forefront of self-confidence for generations to come.