OUR STORY

For over 25 years, Youngblood has revolutionized the beauty industry by pushing past clean beauty boundaries and fusing bold pigments with skin-loving innovation. Formulas driven by makeup artists and consumers who refuse to compromise, our products prove that professional-grade performance and uncompromised skin health can truly co-exist in a transformative way.Born in the dermatology space as a mineral-makeup solution for sensitive and post-treatment skin, Youngblood has evolved into a globally trusted line of clean and ultra-luxurious cosmetics—created to empower confidence in every complexion, skin type, and concern. This is clean formulas that perform, true color that lasts, and products that go beyond just makeup. 

why youngblood?

Clean. Bold. Uncompromising.

That’s Youngblood.

Because makeup should never be just makeup. It should be an experience: artistry at its core, ingredients backed by science, and confidence in every drop. That’s the Youngblood difference. Our formulas are born from dermatology, elevated by artists, and perfected for every complexion.We’re here to give you more than just makeup—we’re here to deliver luxurious performance, clean innovation, and results that look as good as they feel. Call it beauty, call it confidence, call it whatever you want. We call it Youngblood.

YB Cosmetics Models with different skin tones
YB Cosmetics Models with different skin tones
Model applying YB cream blush stick.
Model applying YB cream blush stick.

BEAUTY WITH BENEFITS

At Youngblood, makeup is more than just beauty—it’s performance with purpose. Formulas powered by nature, science, and backed by clinically proven ingredients, our products are designed to deliver results that go beyond just makeup.

Every YB product is formulated to:

✓ Deliver professional-grade color payoff with artistry-level precision

✓ Provide skin-first, clean beauty benefits backed by science

✓ Soothe, calm, and restore with mineral-rich ingredients

✓ Offer breathable, buildable coverage that's built to last

✓ Elevate your beauty routine while respecting your skin’s integrity.

This is clean beauty uncompromised—luxury performance, skin-first innovation, and boosts confidence in every application.

WHAT SETS US APART

While other brands might sacrifice performance for clean formulas or vice versa, we refuse to compromise. Our products are meticulously crafted to ensure every application not only enhances your look but also supports your skin's health. Whether you're creating an effortless everyday glow or a bold statement look, Youngblood delivers makeup that makeup artists trust and beauty enthusiasts love.

Youngblood Cosmetics Product Assortment
Youngblood Cosmetics Product Assortment
Clean eye makeup from Youngblood Cosmetics.
Clean eye makeup from Youngblood Cosmetics.

THE CLEAN PROMISE

Clean isn’t a buzzword here—it’s our blueprint. Every Youngblood product meets the strictest global safety standards, going far beyond U.S. regulations by banning over 1,400 harmful ingredients. We’re committed to transparency, sustainability, and ethically sourced ingredients that elevate both performance and peace of mind.

THE NO-NO LIST

We don’t believe luxury should come with a warning label. That’s why every Youngblood formula is free from over 1400+ ingredients including parabens, talc, mineral oil, and unnecessary fillers. Instead, you’ll find textures that feel indulgent, color payoff that commands attention, and clean, non-toxic innovation that always delivers.

LEARN MORE

JOIN THE YB COSMETICS MOVEMENT

Whether you know us as Youngblood Cosmetics or YB Cosmetics on TikTok Shop, we're the same brand with the same commitment to clean beauty that performs. We're revolutionizing the beauty industry for makeup lovers of all ages. Discover why beauty experts, skincare professionals, and makeup enthusiasts alike trust YB to deliver uncompromised performance with clean, skin-loving formulas.

Experience the power of clean beauty, reimagined.