Why You're About To See Orange Lipstick Everywhere

Why You're About To See Orange Lipstick Everywhere

Jan 05, 2024Chelsea Lee


Contrary to what Elle Woods might say, orange is the new pink — when it comes to lipstick trends, at least.

Makeup artists believe that people are craving more bright and experimental beauty looks than ever, hence the rising popularity of styles like mint green eyeshadow and graphic eyeliner. “For makeup lovers, our lips and faces have been under wraps for so long,” Victoria Stiles, celebrity makeup artist and creative director at ShikSona Beauty, tells Bustle. “We’re now gravitating toward bolder colors to express ourselves in new ways.” Enter: orange lipstick, this season’s hottest hue.

“Orange has made a comeback this season,” says Jenn Michelle, celebrity makeup artist and CEO and founder of GlamLife Beauty Collection. “It’s an easy-to-use color that suits all skin tones.” And that may be contributing to its popularity. Well, that and the attention-grabbing pop the hue brings when you wear it.

While experts say orange is universally flattering, there are some helpful tricks when it comes to finding your optimal shade. “It all depends on the amount of yellow in your undertone: The more warm and golden your skin is, the more yellow your lipstick should be, and vice versa,” makeup artist Molly Thompson-Tubridy tells Bustle. “The less yellow in your skin — and more strawberry — the less you should have in your lipstick.”

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