The YB Difference

Youngblood is the premier luxury mineral cosmetics line made of natural, finely ground minerals from the earth — without any of the common irritants (including chemicals, dyes and preservatives) found in conventional makeup. Created by former medical aesthetician, Pauline Youngblood, many of our products contain our signature mineral blend of Malachite, Rhodolite, Hematite and Zincite to help protect cells and tissue.

From the first moment you brush on the loose Natural Mineral Foundation, you'll notice an incredibly silky feel and polished, fresh-faced finish. Our lightweight foundations contain a natural sun protectant, and look virtually undetectable while providing flawless, buildable coverage. Youngblood never appears glittery; instead, skin radiates a natural, healthy glow!

Youngblood is gentle to all skin types and conditions, including skin recovering from laser or chemical peels, or experiencing rosacea, acne or discoloration. It is the clear standard used at many upscale med-spas and skin care clinics around the world, and is carried at the finest boutiques including Henri Bendel in New York and NewBeauty at Fred Segal in Santa Monica, CA.

Our products are free of talc, parabens, oil and fragrance, and have earned numerous awards including "Best Foundation" (Beauty Launchpad) and "Best Mineral Blush" (NewBeauty). We are herald by professional makeup artists, celebrities and customers alike for our comprehensive assortment of natural-looking shades that are easy to use, long-lasting and able to stand up to heat, humidity and perspiration.