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 Youngblood Mineral Cosmetics takes beauty Westward Bound

 Los Angeles, CA (December 21, 2016) – From the coasts to big cities to mountain peaks to desert valleys, California is a beacon of big spaces and even bigger dreams.  Fun-loving and free-spirited, California is an eclectic, diverse blend of lifestyles that are globally appealing.  Youngblood Mineral Cosmetics now embraces the casual yet stylish look that personifies the California lifestyle and combines it with natural-looking, innovative formulas that embody the healthy, fresh, active and clean Californian way of life that people around the world come to expect and deserve.  Youngblood Mineral Cosmetics is now the essence of Effortless California Beauty. 

 From our inception, Youngblood has been known as the brand anyone can wear anywhere and for any occasion. “From climbing through the clouds of Yosemite or living like a star in Hollywood, our signature Loose Mineral Powder Foundation has always been a go-to product for everyone. Even the most sensitive of skin can wear this and get the coverage you want while still being fresh-looking and breathable”, says Pauline Youngblood-Toth, President and Visionary.  As a medical esthetician, Pauline started the line with her signature mineral powder to help her exclusive clientele feel and look beautiful while still living their California lifestyle.  As word spread about this free-living, breathable, healthy-looking makeup, Youngblood Mineral Cosmetics was born and demand for Pauline’s “magic” powder made her California big dream come to reality.

 Now the line courted by people worldwide has grown into a full array of colors and products that give you the look of Effortless Beauty with a California Style that is all your own. “You don’t have to be from California to embrace what we are all about.” Whether enjoying the serenity of yoga, selecting fresh, locally grown foods from a farmer’s market or enjoying the warmth of the California sun, there is something so special about experiencing the California life. We can walk out in a pair of jeans and a t-shirt and just look put together from head-to-toe, yet still be casual and free. It looks and feels so laid-back, comfortable and effortless.  But we can take that look and go walk the Red Carpet without looking overdone. That’s just California Beauty at its best. 

 From our inception, Youngblood has been known as the brand anyone can wear anywhere and for any occasion. “From climbing through the clouds of Yosemite or living like a star in Hollywood, our signature Loose Mineral Powder Foundation has always been a go-to product for everyone. Even the most sensitive of skin can wear this and get the coverage you want while still being fresh-looking and breathable”, says Pauline Youngblood-Toth, President and Visionary.  As a medical esthetician, Pauline started the line with her signature mineral powder to help her exclusive clientele feel and look beautiful while still living their California lifestyle.  As word spread about this free-living, breathable, healthy-looking makeup, Youngblood Mineral Cosmetics was born and demand for Pauline’s “magic” powder made her California big dream come to reality.

Now the line courted by people worldwide has grown into a full array of colors and products that give you the look of Effortless Beauty with a California Style that is all your own. “You don’t have to be from California to embrace what we are all about.” Whether enjoying the serenity of yoga, selecting fresh, locally grown foods from a farmer’s market or enjoying the warmth of the California sun, there is something so special about experiencing the California life. We can walk out in a pair of jeans and a t-shirt and just look put together from head-to-toe, yet still be casual and free. It looks and feels so laid-back, comfortable and effortless.  But we can take that look and go walk the Red Carpet without looking overdone. That’s just California Beauty at its best. 

What makes the line even more special is that even the formulas are made with the California lifestyle in mind.  As Californians, we are known for being just as concerned about what we are putting on our bodies as we are with what we are putting in our bodies.  From natural supplements to natural foods, we take great care to use products that are ingredient conscience, eco-friendly and cruelty-free. At Youngblood, we ensure that our formulas are made for the most sensitive of skin and free from things that are known to irritate, clog pores or prevent skin’s natural beauty from shining through.  From natural actives and botanicals to even the refreshingly free scent of California citrus, Youngblood focuses on making products that embody the Californian spirit.  “Celebrity A-listers to everyday moms love the healthy-looking and effortless feeling of our brand. It is the true beauty of Youngblood…its essence and it continues to be my mission – to make products that help anyone walk out confidently, free to look and feel their own beautiful selves.”

For over twenty years and distributed in over 50 countries and counting, Youngblood Mineral Cosmetics has been a solid force in the professional beauty industry. As we enter the next era, Youngblood sets forth to grow exponentially in both the professional and retail arenas, changing the face of beauty with a fresh and free style all its own.  With a clear focus on our core and an eye on the future, Pauline’s vision of effortless beauty with California style is about to take the world westward bound. 

Experience the essence of California Beauty - Youngblood Mineral Cosmetics – Effortless California Beauty.