Youngblood Mineral Cosmetics was formed in 1996 when our founder, Pauline Youngblood (a medical esthetician at the time), sought to create a foundation safe enough for her patients to use while recovering from skin procedures such as chemical peels and laser resurfacing. The result was our Natural Mineral Foundation, one of our most celebrated products to this day.

The Youngblood aesthetic is best described by the phrase Effortless California Style. It’s a way of life that encourages liberation from all things toxic, synthetic, or harmful, so that we can embrace all that is natural, beautiful, and real.

"I have always loved nature, but now that I’m a breast cancer survivor, I really appreciate natural ingredients in the products I wear and the food that I eat. On weekends you’ll find me hiking or riding bikes at the beach with my husband and daughters."
- Pauline Youngblood-Toth

"I love my rescue dogs like children! I knew all of my products had to be PETA-Certified Cruelty Free or I wouldn’t be able to look them in the eyes."

- Pauline Youngblood-Toth

Millions of women, dermatologists, and beauty professionals trust Youngblood Mineral Cosmetics to create universally beautiful results, from products that outperform the conventional brands that use known toxins to save money. Experience Youngblood Mineral Cosmetics, and discover your own Effortless California Style.

As seen throughout the diverse landscape of California, beauty is easy to spot in nature. That’s why at Youngblood Mineral Cosmetics, we craft uncomplicated, all natural beauty products.

Youngblood Mineral Cosmetics continues to craft an extensive selection of innovative and high-performance beauty products, each gentle enough for use on damaged or healing skin, yet gorgeous enough for even the most selective makeup lover.

You can see Effortless California Style in the radiant glow of beautiful, healthy skin, or the cool confidence of pairing the perfect lip color with jeans and a t-shirt. It’s a lifestyle that’s instantly associated with free spirited Californians, yet appreciated the world over.

Youngblood Mineral Cosmetics proudly formulates products from Earth’s finest natural minerals, plant extracts, and precious oils; no harsh chemicals that can clog or irritate the skin. Furthermore, none of our products or their ingredients are ever tested on animals, because the well being of all living things is vital to a happy, healthy planet.