A mineral is an inorganic solid substance that occurs naturally in rocks and in the ground. When used in cosmetics, these micronized crystals reflect light to help smooth the appearance of fine lines and blemishes. Minerals provide rich color with natural pigments from the earth — unlike traditional makeup formulas, which contain harmful petroleum dyes and other chemical-based additives.
Minerals also naturally provide sun protection, keeping skin healthy and youthful. Minerals do not support the growth of bacteria or microbes, and pose a lower risk of allergic reaction. In fact, minerals are great for use on skin recovering from harsh medical procedures, and on problem skin conditions like rosacea, acne and discoloration.