March 2010  
Education News

Those of you familiar with our Education Department may already have been introduced to Youngblood's Senior Educators and Makeup Artists, Valerie Hernandez and Philip Luque. Now the department is growing to fit the needs of our expanding business. 
 
On February 11, 2010, a training session was held to introduce 11 new artists to the Youngblood family. All the artists come from various backgrounds in the beauty industry, helping to bring more experience, knowledge and diversity to the Youngblood training curriculum -- and soon, this team of fresh faces will be part of the artistry and training programs.
 
Additionally, we're in the process of developing a "menu" of our class offerings to help you customize to the needs of your staff. This new set up will make the training experience even more enjoyable and precise.
 
More to read and reap ...
 
What's the number one reason that keeps clients coming back to your spa, salon or store? It's customer service, and when done properly and consistently, it's the most effective way to build a loyal following and grow your business.
 
Take the time to show your appreciation with these extra special gestures:
  • Book follow-up appointments
  • Send birthday cards
  • Mail thank-you notes
Youngblood News
Meet Ruth Ern,
Accounting Manager


Ruth Ern with her pet rabbit, Cricket


Statistics. Figures. Numbers. Most things related to math have a tendency to intimidate people. Not Ruth. Her analytical nature puts her at ease around calculations, and her love of facts helps her keep precise records. But her talent doesn't stop there. Her diverse background means she's a true master of many trades!
 
How long have you been with Youngblood?
One year this month.
 
Tell us about your prior experience.
I started in sales then moved into accounting, which I've been doing for 12 years now. I've worked in various fields including wholesale tire repair materials, importing promotional products, retail party supplies and costuming, and exotic animal ranching.  
 
Which area(s) of your job do find most rewarding?
I love numbers, so just watching the movements within the ledgers as transactions take place is very satisfying. It's a great honor to work for a company with products that are not only popular, but also made with such natural ingredients. At Youngblood, you can really get behind what you do here.

Name your biggest challenge.
Keeping ahead of my very talented staff, which includes Bookkeeper Sheri Teece and Accounting Clerk Silvia Lopez. They are eager to learn, and my work is to help them grow in their skills.
 
Got any favorite Youngblood products?
Mineral Primer -- it helps set the stage for whatever I want to do with the rest of my makeup.
 
What do you enjoy doing in your spare time?
Studying theology and philosophy, with a good dose of Anime-watching to break up the seriousness of it all.
Youngblood Tradeshow Schedule

Join us at one of these tradeshows. Hope to see you there!

Chicago
March 27 - 29, 2010
Face & Body Expo
Chicago McCormick Place
www.faceandbody.com/midwest
 
Italy
April 16 - 19, 2010
CosmoProf Bologna
Italy Bologna Exhibition Centre
www.cosmoprof.com
 
Las Vegas
April 24 - 26, 2010
International Esthetics, Cosmetics & Spa Conference
IECSC Las Vegas Convention Center
www.iecsc.com

Dallas
May 16 - 17, 2010
The International Congress of Esthetics and Spa
Dallas Arlington Convention Center
www.dallas.skincareshows.com
 
New York
May 16 - 17, 2010
The Makeup Show
NY Metropolitan Pavilion
www.themakeupshow.com
 
Pasadena
June 26 - 27, 2010
International Make-up Artist Trade Show (IMATS)
Pasadena Convention Center
www.imatsshow.com
Connect with
Youngblood

 
Spring Luck Goes Green

Dear Youngblood Pro:

We've all heard the phrase, "the luck of the Irish." But what does it mean? Perhaps exactly what it says, that the Irish are inherently lucky. Perhaps it refers to the exploration for gold in the west, where many people (were they Irish?) got lucky and found their "pot o' gold" in the golden fields of California, or in the gold mines. Either way, what I find to be lucky is a constant optimism and a belief that what's truly beautiful is whatever we want it to be.
 
Beauty is in the eye of the beholder. I find my children beautiful, my life beautiful, and yes, my new Spring makeup collection beautiful -- not just because it's mine, but because it's real. The colors are completely wearable; some have just a trace of shimmer (a touch of gold, perhaps for a hint of luck). These colors work on all skin tones, especially when paired with the radiance delivered by our new tinted moisturizer. It's light enough to feel like you're wearing nothing at all. So you look nearly perfect, effortlessly.
 
And yes, as chance (coupled with some research) would have it, our new shades of mineral pressed shadow and special lipgloss are perfect complements to the season's trends. The fashion forecast includes floral prints mixed with geometric patterns, and decorative ruffles, sequins and satins. 
 
As we celebrate St. Patrick's Day this month, a holiday that is essentially about good fortune, we all have cause to believe that the luck we have is real and that the reality we make is lucky. It certainly makes the days a beautiful place to be.

Sincerely, 

 
Spring Into Spring

The flowers are blooming, the leaves are once again green and the sun tickles the air with a hint of warmth, teasing what's to come. Is that a little spring in your step? Welcome to Spring 2010 where new ideas and new colors from Youngblood invite you to put on the flirt.
 
This season, Youngblood is all about shimmer with two new Pressed Individual Eyeshadow shades that put the sparkle back in eyes. Play with Jewel, a blue-green sprinkled with golden flecks and Ora, a soft gilt. Both are creamy and contain Rice Starch for longer wear and mica for a luminous finish.



For lips, kiss up to a new limited edition Lipgloss in Coy, a see-through nude-pink that redefines lips for a plumper pout. It's formulated with Portulaca Pilosa Extract, a natural peptide to help stimulate hyaluronic acid synthesis for fuller lips, and vitamin E for optimum protection.

Spring also means nature is in full bloom. For your own natural, dewy glow, try Youngblood's new Mineral Radiance Moisture Tint, a tinted moisturizer promising barely-there coverage, light hydration and protection from environmental damage. Ideal for normal to drier skin types, it features a host of ingredients to help keep skin hydrated, smooth and supple.

  • Seve Marine: a green-algae to replenish dehydrated skin
  • Kiwi Extract and Vitamin E: free-radical fighting antioxidants
  • Licorice Root Extract: an inflammation reducer to help calm redness
  • Menthol: a cooling agent
  • Rhodolite, Zincite, Hematite and Malachite: Youngblood's signature mineral blend to help protect skin cells and tissue
Mineral Radiance Moisture Tint is available in four glow-rious shades:
  • Natural, a bare shade for light to medium skin
  • Warm, a cool brown for medium-pink skin tones
  • Tan, a toasty bronze for medium to dark skin
  • Golden Sun, a soft, shimmering gold for illuminating medium to deep skin
On the Face of It

Looking to create the perfect Spring face? Look no further than Youngblood's Spring Collection.
 
For a glorious shimmer to match the season, start with Mineral Primer then layer with Mineral Radiance Moisture Tint in Golden Sun. This soft hint of gold is positively illuminating for medium and deeper skin tones.
 
For eye-opening fun, use new Ora Pressed Individual Eyeshadow to highlight brow bones and Jewel to rim lash lines.
 
For lips, one swipe of ultra-flattering Coy adds incredible fullness and long-lasting shine that makes you simply irresistible.

A New Kabuki Dance

Your brush with greatness begins the moment you hold one of our new Kabuki brushes in your hand. Made with luxurious goat hair, and available in two sizes (large and small), these professional-grade brushes virtually guarantee an airbrushed finish every time you use one.
 
Compact with an easy-to-hold short handle that fits right into your hand for extreme control, the new brushes are ideal to use with Youngblood's loose mineral products.
Both brushes come in a protective black pouch for easy storage. And best of all, the short, solid handles are made with wood certified by the Forest Stewardship Council (FSC). This independent, non-governmental, not-for-profit organization promotes protection of the world's forests. Youngblood is the first beauty brand to include the FSC label on our brushes.
 
That's definitely something to dance about!
An Array of Displays

Younglood is made from nature's finest ingredients -- and our displays are the best way to present our products. Find the unit that fits your business' needs. Contact us for more information.

Youngblood Does New York in Style

Fashion Week was great for Youngblood! The phrase, "The show must go on" was more than appropriate on February 10, 2010. Despite the worst blizzard New York has seen in 8 years, The Vessel. by Lois still showed and had a great turnout. As a sponsor, Youngblood was there in full force with an amazing artistry team. Felicia Walker-Benson, The Vessel Creative Director, and Valerie Hernandez, Youngblood Sr. Educator, lead the team with style and grace!
 
Then on February 12, 2010, Youngblood had its second show for Fashion Week. We were the sponsor for Magalis Garcia Fall 2010 collection and backstage with the YB Artistry Team was the place to be! Lead makeup artist Valerie "cocktailed" a few different shades of our velvety lipsticks to make all the models pout, while they rocked Magalis' 1940's sexy styles.
 
Also that day, Valerie headed to Oasis Day Spa for a Haiti Relief fundraiser. She was there on behalf of Youngblood, spreading her product knowledge like she always does. The charity continued with Youngblood donating two gift baskets to the Beauty with a Purpose and Healing Arts for Haiti auctions.
 
Check out our Facebook page for more photos!


Youngblood Mineral Cosmetics

4583 Ish Drive, Simi Valley, California 93063  U.S.A.
Toll Free 800.216.6133  Office 805.577.0102  Fax 805.577.0114
www.ybskin.com
info@ybskin.com