February 2010  
Go Ahead, Blush

Once upon a time, there was no blush. Oh, the horror! In fact, "rouge," the French word for "blush," is thought to have originated in or around ancient Egypt where inventive women also wore everything from foundation to eyeliner to lipstick. These trendsetters applied blush to cheekbones as well as the mouth to create a ruby finish. Some men even got into the act, especially in 18th century France.
 
In fact, until the 18th century, most western cultures didn't condone the use of blush because a rosy complexion meant you spent time outside. That was bad. During the 1700s, many men, women and even children began "blushing" to look more healthy and vibrant. Unfortunately, they often used ingredients that contained lead or mercury.
 
Throughout the years, cheek color has taken on many different forms, with just about anything that would stain the skin. The Greeks tried mulberries; others used strawberries and even beet juice. Some women in the 19th century cooked up a blend of vinegar, nutmeg, honey, isinglass (a gelatin made from the air bladders of freshwater fish) and red sandalwood. Imagine that!
 
Most blushes today are, thankfully, easy-to-use and good-for-skin formulas like Youngblood's Crushed Mineral Blush and Pressed Mineral Blush. Both offer a touch of color that can be applied to cheeks, temples, eyes or lips to create a healthy-looking, natural flush. There are shades for all skin tones.
 
Whichever you choose, we say, go ahead, blush! You'll look fabulous.

Youngblood News
Meet Ben Schrock,
Warehouse Manager

Husband and wife, and Youngblood employees, Ben and Jade Schrock.

Running a warehouse requires organization, energy and patience -- qualities Ben possesses and relies on every day. Ben (whose wife, Jade, is a Youngblood employee as well) and his team tirelessly work to pack, ship and deliver products in a timely fashion. No wonder he was named Manager of the Year for 2009! 
 
How long have you been with Youngblood?
Three years.
 
Tell us about your prior experience.
I have 15 years of warehousing experience. Prior to Youngblood, I was a Sr. Logistics Manager in the electronics industry for 10 years.
 
Which area(s) of your job do find most rewarding?
Hearing how the changes and improvements that I've initiated have positively impacted our customers -- from wholesale all the way through distribution. For example, the warehouse used to individually wrap products for shipping. While it was an attractive presentation, it wasn't the most efficient approach. I introduced prepacks, which are less wasteful and more organized. Also, we're shipping testers in plastic trays that once were used
for compacts. We've successfully increased productivity and made things easier for the end user.
 
Name your biggest challenge.
Production scheduling.

Got any favorite Youngblood products?
The products shipping out the door! I do favor Lipgloss in Reflection. This was released when I first started at Youngblood. It always seems so "pure" when I look at a vial.
 
What do you enjoy doing in your spare time?
Scheduling! Seriously though, I enjoy making and producing music. I also love digital manipulation with tools such as Photoshop, Maya and ZBrush.

Youngblood Tradeshow Schedule

Join us at one of these tradeshows. Hope to see you there!

Los Angeles
February 28 - March 1, 2010
The Makeup Show
California Market Center
www.themakeupshow.com
 
Chicago
March 27 - 29, 2010
Face & Body Expo
Chicago McCormick Place
www.faceandbody.com/midwest
 
Italy
April 16 - 19, 2010
CosmoProf Bologna
Italy Bologna Exhibition Centre
www.cosmoprof.com
 
Las Vegas
April 24 - 26, 2010
International Esthetics, Cosmetics & Spa Conference
IECSC Las Vegas Convention Center
www.iecsc.com

Dallas
May 16 - 17, 2010
The International Congress of Esthetics and Spa
Dallas Arlington Convention Center
www.dallas.skincareshows.com
 
New York
May 16 - 17, 2010
The Makeup Show
NY Metropolitan Pavilion
www.themakeupshow.com
 
Pasadena
June 26 - 27, 2010
International Make-up Artist Trade Show (IMATS)
Pasadena Convention Center
www.imatsshow.com
Connect with
Youngblood

 
Heart Matters
Dear Youngblood Pro:

We heart the heart. It's the organ that keeps us alive. It makes us strong and can render us weak; it leaps with joy and breaks in sorrow -- it is the very symbol of both life and love. This month, we get to celebrate the heart both physically and romantically.
 
Every year since 1963, the President and the American Heart Association have designated February as American Heart Month. Nationwide, thousands of volunteers work to raise funds for research and education, and to communicate information about heart disease and stroke. This is so important because we all have loved ones, perhaps aging parents or a spouse susceptible to heart attack, and heart disease is the number one killer of Americans each year.
 
This is also why it's important to live from the heart, for the heart. We can all eat better and we can all be nicer to one another. We can all love each other a little more. After all, do you know anyone who doesn't want to be loved? We all talk about it. Writers write about it, artists paint about it, singers sing about it. All you need is love; love is all you need.
 
Of course, it doesn't hurt if you also have some beautiful Youngblood Mineral Cosmetics to help in that love. Colors that are perfect for the other reason February is associated with the heart: Valentine's Day. It's our time to show off our love with flowers and candy, and a fabulous red dress. And to look pretty in pinks like Promiscuous Lipgloss and Vivid Lipstick, and certainly in Rouge Crushed Mineral Blush. These colors and so many other Youngblood shades say that you're ready for romance.
 
Why do certain colors like red and pink speak directly to the heart? Red can make the heart beat faster. It is the color of passion, strength, love, romance and more. Pink is all about tranquility, symbolizing femininity and joy, as well as love and romance. Perhaps that's why classic red and pink are both making a comeback this Spring, because one makes the heart beat faster while the other calms it down. A truer metaphor for the heart, and all it represents, would be hard to find.
 
The heart is with us constantly. Its passion and romance, its love and life, should be celebrated, always.
 
So happy heart month, however you choose to commemorate it!

Sincerely, 

 
Henri Bendel Welcomes Youngblood to Its NY Beauty Department!

The temperature outside may have been a chilly 40º F, but the first floor of the famed Henri Bendel flagship store on 5th Avenue in New York City was heating up as Youngblood celebrated its debut in the beauty department.
 
On January 20, 2010, Youngblood -- Bendel's first and only all-mineral cosmetic brand -- unveiled its extensive line of formulas and shades to an enthusiastic crowd of magazine editors, bloggers and shoppers. Visitors enjoyed previewing products and watching makeup demonstrations before leaving with a little "souvenir."
 
"Henri Bendel is considered one of Manhattan's chicest shopping destinations, and Youngblood is known as the premier brand for the finest mineral cosmetics," Pauline Youngblood-Soli said. "It's a perfect match!"
 
In the Big Apple? Stop by Henri Bendel and check out the Youngblood counter!
Spring Forward
A sneak peek at what's coming this Spring from Youngblood

This Spring, Youngblood will further bridge the gap between skin care and color with a little something that delivers barely-there coverage, lightweight hydration and environmental protection. Hint: This radiant tint, in four shades, will include our signature mineral blend of Rhodolite, Zincite, Hematite and Malachite as well as Seve Marine, Kiwi Extract and more.
 
All eyes will also be on the individual, as in long-wearing, creamy-textured eyeshadows.
 
And put your lips together for a limited edition pout-plumper that can be worn alone or atop your favorite lip color.
 
Plus, our new Kabuki Brushes are a stroke of genius! Made of luxurious goat hair, these professional grade brushes create an airbrushed finish every time. And now, the short, solid, easy-to-grip handles are made of wood certified by the Forest Stewardship Council, a not-for-profit organization promoting the protection of the world's forests. Youngblood is the first beauty brand to include their label on our brushes.
 
The new Spring tint and colors will be sprung March 2, 2010 and the Kabuki Brushes in April, so stay tuned!
Tickled Pink
By Youngblood's Philip Luque

Pink makeup can be pretty and grown-up; sweet and sophisticated. Here are some easy tips to making this ultra-feminine color look its best on eyes, cheeks and lips.
 
Pink shadow helps "wake" up eyes. Pressed Individual Eyeshadow in Flush keeps it simple with a matte finish, while the sheen of Crushed Mineral Eyeshadow in Tourmaline brightens along brow bones. To add a little edge, line lashes with a dark pencil (Eye Liner Pencil in Chestnut or Black). This also helps prevent the pink shadow from highlighting any redness around the eyes. 

Since almost everyone has a little rosiness in their skin, pink blush is more natural-looking than earth tones. Bluish pinks, like Crushed Mineral Blush in Tulip, look best on darker skin or pale skin with a rosy undertone. Peachy-pink blushes are ideal for olive skin. Try Crushed Mineral Blush in Sherbert for just-pinched perfection. Pressed Mineral Blush in Blossom, a lively candy pink, also flatters most skin tones. Don't be intimidated by the color in the compact! It goes on sheer and diffused.
 
Pink lips add freshness to any look. Choose from bright, statement-making hot pinks or sheer shades that give lips just a kiss of color. Fair skin tones can start with peony-colored lipstick (Lipstick in Rosewater) or go bold with fuchsia (Vivid, which is also striking on dark skin). Pinkish brown shades, like Cedar, look good on most. For the most wearability, consider your natural lip color and go one shade brighter or darker. Or try gloss (think Lipgloss in Devotion or Lip Shine in Parfait) for a little color and shine.

.................................................................. 
Makeup artist and licensed cosmetologist Philip Luque has been making women beautiful since 1994. His artistry has graced the faces of Debra Messing, Jenny McCarthy, Danica Patrick, Amanda Bynes, Paris Hilton, and has been featured in the pages of W and Italian Vogue. He has worked on numerous fashion shows such as Armani, Valentino, Proenza Schouler, BeBe, Diesel, Oscar de la Renta, and many others.
 
Now working with Youngblood Mineral Cosmetics, he continues bringing his vision of clean, beautiful makeup to women of all ages. 
 
If you have any questions for our makeup pros, please send an email to info@ybskin.com.

Pretty in Pink

Pink is all about looking innocently sexy and pouty, and embracing your inner girly girl. This amazingly versatile color is good on almost all skin tones and can now be a staple in your makeup bag. In fact, Youngblood will even supply the bag!
 
For February's promotion, Youngblood is pretty in pink with a little Promiscuous, very Vivid and radiant Rouge. This lipgloss, lipstick and blush are tucked in a sweet pink cosmetic bag, and are ready for romance. Dust the blush across cheeks for a hint of color, making sure to move up toward the temple. For lips, start with Vivid and top with Promiscuous for long-lasting color and kissable shine.
 
MSRP: $47.00 (a $58 value!)
Bonus! Receive an additional pink cosmetic bag FREE!
Youngblood Mineral Cosmetics

4583 Ish Drive, Simi Valley, California, 93063 U.S.A.
Toll Free 800.216.6133  Office 805.577.0102  Fax 805.577.0114
www.ybskin.com
info@ybskin.com
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