Radiance
May, 2008
Faces of Youngblood

Have you ever noticed that when you call Youngblood, a real live person answers your call? No buttons to push, no voice menus-just friendly, helpful people. And if you've ever had a question, or needed to make a return, or needed to discuss an order, you've probably spoken to our Customer Service Representative, Cindy!

Cindy Coons comes to Youngblood with over 17 years in the beauty industry. She managed a Day Spa in Los Angeles for six years, then became a manager in that company's corporate office.

For Cindy, coming aboard at Youngblood was particularly satisfying. "I've used Youngblood cosmetics myself for a long time," she says, "and it's great to be able to help others find products beneficial to them. I love making customers happy-matching colors, answering questions-the whole process is just plain fun to me."

Cindy & her husband have one daughter, and a dog, Spanky. "He has a face only a mother could love. He was a rescue mutt; they found him in a dumpster, wrapped up in a bag, poor thing. But we make up for it, because now he gets spoiled rotten!"

Cindy and her family spend their spare time at their two getaway spots in Arizona. "We love the water," she says. "Boating, waterskiing, jet skis-you name it, I love it all."

So next time you need advice-whether it's for makeup, or waterskiing technique-be sure to say hello to Cindy!

Contact Info

Youngblood Mineral Cosmetics
4583 Ish Drive
Simi Valley, California, USA 93063

Toll Free 800.216.6133
Office 805.577.0102
Fax 805.577.0114
info@ybskin.com

Pauline

This month we celebrate Mother's Day. Of course, I adore being a mom - my kids are my world! But it was my own mother who gave me a sense of beauty and aesthetics; she was always beautifully put together and elegant, and as a child, I loved playing with her makeup! So in this issue of Radiance, celebrity Makeup Artist Liliana Pennington pays tribute to Moms everywhere with tips on how to keep mature skin beautiful.

Also, I want to encourage you to keep an eye out this month, because our web site has been completely redesigned, and will launch very soon. I won't tell you too much about it yet, but I will say it's absolutely stunning, and you'll see new functionality - including being able to sign up for this newsletter. You're going to love it!

I hope you enjoy this issue of Radiance. As always, feel free to forward it to your clients and friends.

Sincerely,

Pauline Youngblood

May is the month of Mothers Day, and our mothers often have concern about how their skin is maturing. This month, our gift to all the mothers in our lives is to help them minimize their "happy lines."

A GIFT TO MY MOTHER By Liliana Pennington

Liliana

As a makeup artist, I meet a lot of women that are new to the idea of a Mineral Foundation. They think that since the foundation is a powder, it may dry out their skin, and show more of the lines and wrinkles. But nothing could be further from the truth!

Pauline Youngblood formulated her Natural Mineral Foundation in a medical setting, for clients with skin traumatized by harsh medical procedures. Her goal was not only to formulate a healthy option to cover problem skin, but also look completely natural-- not like you're wearing a mask.

The Natural (or "loose") Mineral Foundation is formulated with only four ingredients that work together to make your skin look and feel it's very best. Think about it: no chemicals, no artificial fragrances, no petroleum dyes, and no fillers---nothing to damage or irritate your skin. It's so clean and lightweight, a recent client told us that wearing Youngblood felt better than wearing nothing at all!

Here are a couple of tips to help your skin appear fresh and more youthful. First, stay away from a matte finish foundation formula. Instead, you want a formula that will give your skin a natural radiance (like Youngblood Natural Mineral Foundation), and not make skin look greasy, or glittery like a disco ball.

May Tip #1

When choosing the right foundation color for your skin tone, you want the base to match your skin color perfectly. But if there are two colors that you are torn between, my suggestion is to pick the shade that is slightly lighter. If you choose the darker shade it will sometimes make your skin look "muddy." If you like the bronzed look, one suggestion is to still choose the lighter shade, but blend in a bit of loose mineral foundation in Coffee, to add a natural glow to the skin.

The light-reflecting properties of Youngblood Natural Mineral Foundation help your skin to look "lifted." Want proof? Try this: apply Youngblood Natural Mineral Foundation to one half of your face. Step back, and see the clear difference between the two sides of the face. It's like an "Instant Face Lift!"

Another way you can help your skin look more defined is by contouring. You'll need a darker powder to use in contouring, such as "Coffee" Natural Mineral Foundation or "Sunshine" Mineral Radiance. Using the Super Powder Brush, apply the darker shadow (after the base is applied). Lightly apply the darker color underneath the cheek bone, starting from the ear area towards the nose. Make sure you start softly, so the color softens when you get to the center. Remember, you can always start softly and build up, but if you start too dark, it's harder to soften --but if that happens, you can then apply some of your mineral base on top, then buff out with a Youngblood flocked sponge, or just buff out the darker color with the flocked sponge.

The next step in contouring is to shade underneath the jawbone and the neck. A trick to make your neck look firmer and thinner would be to shade the outer parts of the neck leaving the center of the neck bare (the illusion will give you a more defined neck). Lastly and this one is optional (depending if you have a normal to longer forehead) you can shade (ever so lightly) the temples of your forehead. I always suggest to clients that it is very important that the client buys two different brushes (one for applying the foundation and one for the contouring). Brushes are key to the finish of the make up application.

May Tip #2

Mature Eyes

First, apply Youngblood Ultimate Concealer all over the eyelid with the Youngblood Concealer Brush. Be careful not to use too much, or it will crease. Then, using the Youngblood Eye Shadow Brush, "buff" a single layer of eye shadow onto the lid, starting at the lower lash line, right up to the crease, but not applying in the crease. By buffing the shadow, you enhance the glow in the minerals, and this helps eyelids look more youthful and radiant.

If you choose to use eyeliner, try using the Youngblood Luxurious Definer Brush. Apply the liner onto the brush and apply softly along the lash line, then build up, as the liner becomes darker with each additional stroke. You can use this technique on both top and bottom lash lines. It is also important to fill in the brows, by using the Youngblood Brow ARTISTE brow kits (in your correct shade). Finish with at least two coats of Youngblood Mascara.

May Tip #3

Cheeks

To give a youthful look to your face, try the "doll" look on your cheeks. Apply Youngblood Crushed Mineral Blush with the Youngblood Luxurious Powder Brush, brushing downward on the apples of your cheeks.

Lips.

To get a youthful, full lip, here are some tips: First, start with a Lip Liner. Try Youngblood Plum and Malt lip liners. (These lighter shades give the illusion of a fuller lip.) Lightly shade all four outer corners of the lips, working inward, and fading toward the center of the lips. Then choose a lip shade in the coral, pink, or soft plum tones. I like to use Youngblood Coral Beach, Cuvee, or Pink Quartz lipsticks, using the Youngblood Eye & Lip Brush to fill in the lips, brushing downward. This gives fullness to the lips, and by using a brush you apply less and get longer staying power. To get more pout, apply Youngblood Lip Gloss or Lip Shine in the center of the lips. Youngblood Lipsticks feature a moisturizing formula, which also helps the lips look full and luscious.

Feel free to share these suggestions with your Mom, to help ease her concerns about her skin maturing. And remember, if it wasn't for our mothers, we would never have had makeup to play with when we were kids... Happy Mothers Day--we love you Mom!