Radiance
February, 2008

joseph

Proper care of your brushes

Make sure you take good care of your brushes. Keeping them clean and sanitary will minimize the risk of skin outbreaks, and will also keep your makeup application clean and perfect for years to come. Wash them every two weeks with a high quality shampoo & conditioner, then lie them flat to dry overnight. Don't dry them upright; the water will drain downward and could loosen the adhesive to the handles. Take good care of your tools, and they'll take good care of you!

Faces of Youngblood

Tara

Have you ever noticed that when you call Youngblood, a real live person answers your call? No buttons to push, no voice menus-just friendly, helpful people. And if you ever wonder who helps Pauline keep things running smoothly behind the scenes, then it's time to meet Tara!

Youngblood's Operations Manager, Tara De Santis, keeps the cogs of business turning. She's been with Youngblood for over seven years, overseeing purchasing, trade shows, distributor orders, and warehouse operations. "It's a real mixed bag," she says. "One minute I'll be assisting a distributor, the next I'll be in the warehouse, and a few minutes later I'll be fielding media inquiries." But she wouldn't have it any other way.

"It's so great to meet and help new people all the time," says Tara. "I love the interaction, because Youngblood is such a family-oriented company. I feel so connected to everyone, both here in our offices, and around the world!"

This mom of two lives life with gusto. In her off time, she and her husband Chris take the kids outdoors. "We love to get all dirty!" she says. "We go camping, or to the sand dunes to go quad riding."

No wonder she jumps right into the middle of everything at Youngblood! And we're glad she does. So next time you're at a trade show, and you see her doing the work of ten people, say hello to Tara!

Contact Info

Youngblood Mineral Cosmetics
4583 Ish Drive
Simi Valley, California, USA 93063

Toll Free 800.216.6133
Office 805.577.0102
Fax 805.577.0114
info@ybskin.com

PaulineI just love February! Valentine's Day brings out the big fuzzy romantic in all of us. Even my young daughters get caught up in it, exchanging cards with each other-they're so adorable!

But February is also a huge month for fashion and beauty, because of all the trend-setting, beautiful fashions at all the glamorous Hollywood award shows. In this issue of Radiance, celebrity makeup artist Liliana Pennington shares some of the beauty secrets of Hollywood's glamour queens.

Can you believe that Spring is just around the corner? Stay tuned, because next month we'll introduce our Spring 2008 Collection-you're going to love it!

I hope you enjoy this issue of Radiance. As always, feel free to forward it to your clients and friends.

Sincerely,

Pauline Youngblood Soli
OscarFebruary is a month full of romance and glamour. Obviously, it's the time of Valentine's Day-- and with such award shows as the Oscars and Grammys, the red carpet brings an extra air of glamour to this gilded winter month.

Oscar Time

By Liliana Pennington

It seems that after each award show, there's a beautiful new "it girl," whose signature look becomes widely copied. When I'm asked to help someone get that hot new look, my first response is, "How do you apply your make-up?"

One of the most common mistakes women make is applying makeup with their fingers. But for that flawless, "movie star" look, you really have to use the right tools-- and Hollywood makeup artists always rely on great brushes.

Pauline has put a great deal of time and effort developing her industry-leading brush line, to ensure superior & luxurious look, feel, touch, and application. In this month's issue of Radiance, we'll explain all the different ways Hollywood makeup artists use Younglood brushes.

The Artist's Secret

flocked spongeLet's start with one of Hollywood's best-kept secrets: The Flocked Sponge, made of latex-free polyurethane foam.

This sponge can be used for flawless application (full coverage) of either Natural Mineral Foundation or Liquid Mineral Foundation. It's also excellent for applying the Mineral Rice Setting Powder (as a primer before you apply your foundation, or afterward to set the foundation). You can also use it for blending --in case you have a heavy hand. This sponge will not absorb like a latex sponge will, so you'll save by not using as much product, plus it's washable. (I like to wash it by hand with my facial cleanser, and some makeup artists simply launder it in a lingerie bag, and let it air dry.)

The Ultimate Foundation Brush

The Ultimate Foundation Brush is one of Youngblood's most popular, and for good reason. Pauline's unique "flat top" design enables this brush to give the best buffing technique; by working the perfect amount of foundation into the skin's fine lines, slight imperfections simply disappear! Made of cruelty-free, luxurious squirrel hair, this brush has a soft, silky touch, and holds the perfect amount of foundation. It easily gives medium to full coverage; for sheer coverage, simply use less foundation. And Voila! You're ready for your close-up!

The Kabuki Brushes

The Kabuki Brushes come in both large and small sizes. Both are made from cruelty-free, shorn fluffy goat hair. The large Kabuki brush is a longer and fluffier hair, so is best for lighter coverage. (You can also get more coverage by simply layering more foundation; this is a good technique to keep from applying too much.) The smaller Kabuki brush has shorter, more dense bristles, to give a fuller, more flawless coverage. These brushes are great to apply Natural Mineral Foundation, Mineral Rice Setting Powder, Mineral Radiance, or Lunar Dust.

The Liquid Foundation Brush

This brush is my absolute favorite! Made of the finest, butter-soft synthetic hair, the Liquid Foundation Brush is very dense, so it won't streak when applying liquid. With this brush, you can quickly apply Youngblood Liquid Mineral Foundation, buff out with a flocked sponge, and your foundation looks "airbrushed on". By using this brush (instead of your fingers or a latex sponge) you won't waste product, and it is also more sanitary.

The Super Powder Brush

Made with natural super capra hair, the Super Powder Brush is dense, so is perfect for a very light, sheer coverage. It's great for applying Natural Mineral Foundation, Pressed Mineral Foundation, Mineral Rice Setting Powder, Pressed Mineral Blush, Crushed Mineral Blush, and Mineral Radiance. This is the most versatile brush, and is a "must have" in any makeup kit.

The Contour Brush

Made from elegant natural super capra hair, this brush is perfectly angled for contouring your cheeks or your jaw line. You can use this brush to apply Youngblood Crushed Mineral Blush or Pressed Mineral Blush.

The Concealer Brush

Made of luxurious synthetic
"Gold Tora
y" hair, this brush is great for applying creamy-textured products, such as Youngblood Ultimate Concealer or Youngblood Liquid Mineral Foundation.

The Retractable Lip Brush

Also made of luxurious synthetic "Gold Toray" hair, this is the perfect versatile travel brush. You can use this with Youngblood Lip Shines, Lip Glosses, and Lipsticks, at home or on the go.

The Eye Shadow Brush

Made with pony hair. The thumbnail shape enables the perfect "buffing" technique to bring out the luminosity of Youngblood Mineral Eye Shadows.

The Crease/Smudge Brush

Also a Pony hair brush. This is the brush Pauline created for precise, easy application of eye shadow right into the crease of the eyelid, with no waste or over-application.

The Eyebrow Brush

This dual-purpose sable hair brush can be used to fill in the eyebrows, or give the thinnest eyeline ever. You can intensify the liner by wetting the brush and blending with Crushed Mineral Eye Shadow.

The Eye/Lip Brush

This sable hair brush has many purposes. You can use it to apply eye shadow, lips, eye liner, and soft shadow under the eye.

brushesThe Luxurious Brush Set

For Youngblood's newest brush collection, Pauline created this state-of-the-art, butter-soft synthetic brush line. These are by far the softest, most velvety brushes I've ever tried, and my clients love them! The Luxurious Brushes are absolutely the hot choice to pamper your face.




powder brush


The Luxurious Powder Brush

Great for applying just the right amount of Natural Mineral Foundation or Mineral Rice Setting Powder.



blush brush

The Luxurious Blush Brush

Ideal for both the Crushed and Pressed Mineral Blush.





shader brush

The Luxurious Shader Brush

Great for wet or dry application of Crushed or Pressed Mineral Eye Shadow.



angle brush

The Luxurious Angle Brush

For shaping fabulous brows, or precise application of Eye Liner.





definer brush

The Luxurious Definer Brush

This versatile brush can be used to precisely apply Eye Shadow, Eye or Lip liner, or even Lipstick or Lip Gloss.




brow brush

The Luxurious Brow/Lash Brush

This handy tool is perfect for combing through eyelashes to separate after applying mascara, or for grooming the brows.




retractable

The Luxurious Retractable Lip Brush

This sleek, versatile tool is my favorite for a night on the town. I can take my favorite Youngblood lip color and apply to the brush, so my touch-ups are quick and easy, without weighing down my purse.



You're Ready For Hollywood!

I hope that knowledge of these brushes will boost your confidence in applying makeup. Now you know the secrets of the stars, and can get that award-winning look --whether at home or with your clients, you can turn yourself --or anyone else-- into a movie star!